Struggling industries will try anything

What do you do when you want to save your business from failure? Seek taxes, sue your customers or find some government protection, apparently.
Although the auto and financial industries’ troubles are the obvious, in-the-news examples, many other traditional businesses have been struggling for years too. Think movie, music and newspaper companies.
The Internet being the great disruptive force it is has thrown many firms into a tailspin trying to protect their old business models from its influence. Here are some recent examples.
- Record companies in Canada receive 29 cents — recently up from 21 cents — for every blank CD sold in the country. The Canadian copyright board levies this charge in an attempt to “compensate” artists record companies that are suffering loses due to music piracy. IPods, flash drives and even DVDs are not taxed.
- This guy — who is a professor, god help us — suggests newspapers should seek an antitrust exemption so they can collude and start charging for online subscriptions.
Now, here’s my idea: The newspaper industry should ask the Justice Department for an antitrust exemption that would allow publishers to collaborate on a decision to begin charging for their Web sites. No paper would have to charge, and each paper could determine its own price. But if most papers in a region - San Francisco, Oakland and San Jose, for example - began charging for Web access at more or less the same time, many readers would likely subscribe.
- Speaking of papers, this writer and others think the government should revive the Depression-era Federal Writers’ Project to put unemployed journalists to work.
- Ever wonder why sharing music is such a pain in the butt? Blame DRM, which many record, movie and software providers use to block you from sharing their works. What happens when companies put particularly intrusive DRMs in their products? Revolution.
The Dark Knight, which grossed nearly a billion dollars worldwide, was 2008’s most-pirated movie. (Could have all the piracy actually encouraged people to pay and see the blockbuster movie?) Spore, a popular computer title, and despite its DRM, was ’08’s most-pirated computer game. Have they not learned?
Sony widely received criticism for putting DRM malware in its CDs in 2005. The protection software actually opened users’ computers to viral attacks. Not exactly a ringing endorsement for the technology.
Say what you will about piracy/sharing’s legality, but the Web makes “owning” intellectual property in the 21st century very difficult.
- The Recording Industry of America rushed to shutdown two last.fm-like music-sharing Web sites because the group couldn’t collect royalties. Never mind that these sites encourage more music consumption and exploration.
- The much-hated RIAA has shifted its failing strategy of suing its customers to suing Internet Service Providers. One record company exec has even suggested taxing universities for all the music their students steal.
Even Web companies struggle making money off the Internet. The first dot-com crash showed that your .com needs a business plan beyond piles of venture capital money and unrealistic initial public offerings. (Goodness, Netscape had revenues of just $16 million when it went public and was valued at more than $2 billion(!!).) I believe the later days of Web 2.0 are showing that you can’t count on just advertising to sustain your online business.
Still, some companies successfully mix free and charge services. Basecamp creator 37signals is an oft-cited example.
Bottom line: Businesses are struggling to survive in a world of “free” online. Competition is fierce and creating a scarcity online is difficult. With the cheap cost of entry, anyone can undercut you by being a disruptor. Taxes, suing your customers and government interference are hardly business plans, though.
Web standards advocates show their love for the 